---
title: "The Missing Piece in Customer Adoption: Exploratory & Usability Testing"
description: Learn how to expand your testing strategies to innovate and gain quantitative & qualitative feedback to delight your customers every time.
---

## Exclusive Webinar

# The missing piece in your testing strategy to maximise customer delight

### **OnDemand Webinar**

###### Featured Speakers

![Ronald Cummings-John](https://go.globalapptesting.com/hubfs/Globalapptesting_2018_Theme/about-us/ronald-cummings-john.jpg)

 Ronald Cummings-John

 Co-founder

**Location: **Online OnDemand  
**Duration: **45 minutes 

Traditionally when approaching QA, engineering leaders focused predominantly on identifying bugs to ensure their apps work across different devices, networks and versions.

**But bugs only tell half the story.**

Developing a testing strategy with your customer as the main focus is the key to staying competitive in today's landscape. At the end of the day, your customers are people, and people buy from people. 

**So, you’re probably wondering, how can I truly delight my customers? **

**Ronald Cummings-John, **co-founder of Global App Testing, co-author of [Leading Quality](https://www.leadingqualitybook.com/) and expert in helping tech leaders across the world drive a culture of quality will dive into: 

- How to excite your team and wider business around augmenting your testing strategy
- The three most effective (and impactful) ways to becoming more customer centric in your QA
- Methods to enhance your product roadmap by leveraging insights from crowdtesting

Register for this exclusive webinar today! 

Just 45 minutes of your time *now *will save you so much more later down the road.

![websights](https://ws.zoominfo.com/pixel/625eb8efa12d1c00202ff633) ![](https://px.ads.linkedin.com/collect/?pid=93801&fmt=gif)