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How can Lifestyle apps stand out from the crowd?

It is said that all apps are created for improving users’ lives, but Lifestyle apps are focused on changing the way users think, dress, eat or complete various activities. As the fourth most popular App Store category, Lifestyle is a very competitive space.

The top grossing Lifestyle apps focus on increasing app usage, gaining return visitors and maximising the time users spend on the app. 
To achieve that you must:
  • Deliver real value to build loyalty
  • Provide speed and convenience; Lifestyle app users are time poor
  • Learn to iterate, learn, measure and react quickly to user’s needs
  • Make apps more ‘sticky’ to ensure users return more often
    • Push notifications, for example, help with engagement and retention, which reduces churn and increases active users.

Lifestyle Apps by the numbers

18-24

year olds spend the most time on Lifestyle apps per month 

9.6x

purchases via push notifications versus standard purchases

16% 

average user spend increase from push notifications

Lifestyle customer stories

Depop, the online marketplace app, wanted to improve their crash rate as it was having a negative impact on their user retention. Their QA vision is all about delivering quality for the end-user. This means ensuring there are no “blockers”; bugs that stop a release. Our testing has helped ensure their average crash rate per cycle doesn’t drop below 99.5%.

Quizlet originally joined us as a start-up but is now one of the world’s largest student and teacher online learning community apps, used by 1-in-2 high school students in the US. They wanted to understand exactly where their users were feeling pain - from edge-case scenarios (covered by Exploratory Testing) to the core flows on unusual devices (covered by Test-Cases).

Warner Bros, the American entertainment company giant, had unique testing needs in the locations they were releasing, which we delivered for them. Being ahead in the market is key for them so our quick turnaround and weekend hand-backs/weekend bug delivery ensure that QA is never slowing them down.

 Warner Bros Depop Quizlet logos

How we help Lifestyle apps

There’s only so much testing you can do in a lab. Testing real users in real world situations will give you a deep understanding of your user’s needs, how they use your app and their pain points.

Global App Testing is a leading crowdsourced testing company. We’ve tested over 100 Lifestyle apps and found more than 1,000 critical bugs.

Our Lifestyle app clients need to add more users/returning visitors and increase app usage, which means they must release regularly. 24-48 hours turnaround and bug moderation is crucial for them.

Contact us to see how we will help you find more critical bugs to improve your app performance and user base.

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