The State of Consumer App Habits 2020

And why smartphone users have no time for poor quality.

Today's consumer landscape is extremely different to 2019, or any other year for that matter.

Online shopping has seen a dramatic rise, our gym classes have gone virtual, work from home is commonplace and our phones are the centre of our world.

At Global App Testing, we wanted to see whether changing consumer behaviours have had an impact on mobile app usage, and what the state of consumer app habits is in 2020.

Our original research, ‘The State of Consumer App Habits’, does just that.

Download the report now for key insights into:

  • COVID-19's impact on mobile app usage.
  • The differences between Gen Z and Millenials
  • Why smartphone users delete apps
  • How consumers view app store ratings
  • The impact of bugs on brands