PropTech is Changing the Property Sector
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The property sector is complex with many players in its ecosystem. Traditionally, it’s been a very inefficient industry which has lead to confusion and frustration for consumers. Thankfully, the emergence of PropTech has empowered the consumer and improved customer experience.
Today’s consumer chooses PropTech over more traditional channels because it’s quicker, cheaper and/or easier. If you don’t deliver in these key areas you will lose out to a competitor.Successful PropTech app’s focus on the end-user by taking a customer-centric approach. That means:
- Listening to customer’s feedback
- Constantly finding innovative ways to improve apps
- Enhance app speed, UX and stability
- Delivering fantastic customer service
Property by the numbers
95%
Of home buyers first searched online
29%
Of home buyers want a full service 24/7
17%
Predicted Online estate agents market share by 2020
PropTech customer stories
One of our PropTech clients, HomeLight, requires constant changes to their website to successfully function as a business. They use our Test Runner product to create their own test cases, with the resulting bug report exported directly into their bug tracker.
As HomeLight release 4-5 updates per week, it’s vital their testing aligns with the development team’s sprint schedule. Without Test Runner, the testing process would be significantly slower.
Since HomeLight are an agile team, they like the usability and speed of using Test Runner. They use it to check their most important web pages (e.g. checking links, filters, links etc.) to ensure core workflows remain working like they should.
Another helpful example is PropTech company acasa. Read their case study to see how we helped them reduce crash rates and improve their Net Promoter Score.
How we help PropTech
Global App Testing is a leading crowdsourced testing company. We understand how demanding PropTech app users are.
We’ve tested over 100 PropTech applications and found critical bugs that have resulted in improved conversion rates, increased users and returning visitors for our clients.
Contact us to see how we can improve app performance and stability.