• 60%

  The proportion of Canva customers in non-english markets

• $83

  The revenue generated in 2018, before much localization

• $1 billion

  The revenue generated by 2021, when Canva had arrived in 190 markets

• 7 hours

  Time saved per day by optimising LQA with the Global App Testing crowd

Background:

Since its inception in 2013, Canva's user base skyrocketed, boasting over 35 million active monthly users from 190 countries. However, this rapid global expansion presented unique challenges, ensuring the platform was user-friendly regardless of language, location, or culture.

Challenges:

The main challenge was ensuring seamless UI experience for all international markets.

In 2018, Canva lacked the testers needed in global markets to assure on-going localization quality. Despite Canva's global workforce growth, in-house management of this vast testing demand remained impractical.

Solution with Global App Testing:

 

Localized Quality Assurance: Global App Testing helped Canva tailor its platform to feel native to each user, irrespective of their location or language.

 

Enhanced User Experience: With real-device testing on actual local networks, Global App Testing ensured Canva delivered an authentic user experience.

 

Efficient Issue Management: GAT's actionable bug reports enabled Canva's developers to promptly identify and resolve issues.

 

User Confidence: The meticulous testing has built trust with Canva’s glbal user-base, enhancing their overall experience.

In Raymond's words, witnessing Canva's growing popularity among non-English users reinforced the positive impact of their collaboration with Global App Testing.

Impactful Results:

 

Growth in Non-English Markets: Over 60% of Canva's users now hail from non-English regions, underscoring the significance of effective localization.

 

Enhanced User Experience: With real-device testing on actual local networks, Global App Testing ensured Canva delivered an authentic user experience.

 

Efficient Issue Management: GAT's actionable bug reports enabled Canva's developers to promptly identify and resolve issues.

 

User Confidence: The meticulous testing has built trust with Canva’s glbal user-base, enhancing their overall experience.